Shop smart,
trust better.
TrueCart scores every product on six signals — from listing completeness to return-policy quality — and explains each score in plain language with AI. Know what's worth buying, instantly.
6
trust signals
0–100
clear score
$4/mo
premium tier
Aurora Wireless Headphones
Sold by SoundHaven · $129.00
Strong specs and a verified seller. A few reviews look incentivized — the return window is generous.
Works everywhere you shop
The problem
Fake reviews, hidden return traps, and sellers you've never heard of.
Online shopping asks you to make trust decisions with almost no information. TrueCart turns the guesswork into a clear, explainable score — so frequent shoppers can move fast without getting burned.
How it works
From listing to confident decision in seconds
No spreadsheets, no deep-diving through reviews. TrueCart does the analysis and shows its work.
Scan any product
Open a listing on your favorite store. TrueCart reads it instantly — no copy-pasting.
Get a trust score
A single 0–100 score built from six independent signals, with each one broken down.
Read the AI explanation
Plain-language reasons for the score — what's strong, what's risky, and what to check.
The trust score
Six signals. One score. Every reason explained.
Other tools grade reviews and stop there. TrueCart scores the whole purchase risk — then tells you exactly why.
Listing completeness
Specs, dimensions, materials, warranty — we flag missing details that hide surprises.
Customer ratings
Star averages weighted by volume and recency, not just a single headline number.
Review consistency
We detect suspicious spikes, duplicated phrasing, and incentivized-review patterns.
Seller reliability
Track record, fulfillment history and dispute rates across the seller's catalog.
Return policy quality
How generous, clear and enforceable the return window really is — before you buy.
Product match evidence
Does the item actually match the title and photos? We cross-check the proof.
AI that explains, not just scores
Every score ships with a concise, generated explanation — the strengths, the red flags, and the one thing worth double-checking before you click buy. Understanding replaces blind trust.
Built for the way you shop
Meet shoppers where they buy — and retailers where they sell
A consumer extension that lives on the product page, plus a licensing model that puts trust scores inside stores themselves.
Browser extension
Trust scores appear right on the product page, the moment you land — meeting you exactly where you buy.
- One-click install
- Works on major marketplaces
- Zero copy-paste
AI explanations
Every score comes with a clear, concise write-up so you understand the why — not just a mystery number.
- Plain-language reasons
- Red-flag highlights
- What to double-check
B2B licensing
Retailers embed TrueCart scores to build shopper confidence and reduce returns — our monetization edge.
- Embeddable widgets
- Aggregate insights
- Return-rate reduction
How we compare
Beyond fake-review detection
Fakespot, Amazon Rufus and ReviewMeta each solve a slice of the problem. TrueCart closes the gaps they leave open.
| Capability |  TrueCart | Fakespot | Amazon Rufus | ReviewMeta |
|---|---|---|---|---|
| Six-signal trust score | ||||
| AI plain-language explanations | ||||
| Return policy analysis | ||||
| Seller reliability scoring | ||||
| Product match evidence | ||||
| Works across marketplaces | ||||
| Retailer / B2B licensing |
Comparison reflects TrueCart's positioning for illustration. Product names belong to their respective owners.
Loved by careful shoppers
Confidence, one purchase at a time
Sample stories from the kind of transparency-first shoppers TrueCart is built for.
“I used to spend twenty minutes reading reviews before every purchase. Now I glance at the TrueCart score and I'm done. It caught two listings I'd have regretted.”
“The return-policy signal is genuinely unique. I've dodged a couple of 'final sale' traps that looked totally normal at first glance.”
“What sold me is the explanation. It doesn't just say 'risky' — it tells me exactly which signal is off and what to check before I buy.”
Pricing
Start free. Upgrade for $4/month.
Priced deliberately low for global reach — trust shouldn't be a luxury. Premium unlocks unlimited scans and AI explanations.
Free
For everyday shopping
$0/mo
- Daily trust-score scans
- Six-signal breakdown
- Basic AI explanations
- Browser extension
Premium
Most popularFor frequent shoppers
$4/mo
- Everything in Free
- Unlimited trust-score scans
- Unlimited AI explanations
- Return-policy deep analysis
- Priority new-store coverage
FAQ
Questions, answered
It's a single 0–100 rating built from six independent signals: listing completeness, customer ratings, review consistency, seller reliability, return-policy quality, and product-match evidence. Each signal is scored separately and explained, so the number is never a black box.
Most tools focus only on whether reviews look fake. TrueCart looks at the whole purchase risk — including return policy quality, seller reliability and whether the product actually matches its listing — and wraps every score in a clear AI explanation. It's transparency across the full decision, not just review grading.
The browser extension surfaces scores on major online marketplaces and thousands of independent stores. It reads the listing on the page, so there's nothing to copy or paste.
TrueCart is built for shoppers who value transparency, and that includes how we handle your data. We analyze the public listing you're viewing to generate a score — we don't sell your browsing history. This is sample marketing copy for a demo landing page.
TrueCart is freemium. The free plan covers everyday scanning forever. Premium is just $4/month for unlimited trust-score scans and unlimited AI explanations — priced low deliberately so it's accessible to shoppers worldwide.
Join the waitlist and we'll email you the moment early access opens. Free plan members get in first.
Shop smart, trust better.
Join the waitlist for early access. Free plan members get in first — no credit card, no catch.